It is well known to all of us that Search Engine Optimization (SEO), can help to increase the ranking of any website on Google Search Engine Results Page (SERP) and there is no doubt in the fact that SEO has helped millions of Businesses and Websites to generate revenue and traffic online by legitimate means.
Just like plants, your website needs regular checks and maintenance in order to grow. You need to constantly improvise on your SEO techniques to increase your traffic and search engine presence. Holding on to the same old techniques and not doing a regular checkup on SEO and other tactics will bring about stagnation in your website’s growth.
In worst cases, the ranking will start to decrease rapidly if your website is left unattended for a long period of time. The reason being that websites do rank on those search engines, but not always.
Let us now discuss certain important factors that one should keep in mind while taking resort to SEO in order to increase their website ranking.
Reviewing Sites for Content Duplication
A regular check should be done to see if the content is similar to any other site mistakenly. If at all such a condition arises, it should be taken down before Google penalizes you for it.
Also, there might come a situation where a rival site has copied your content. In that case, you can report it to Google.
Updating Content Regularly
Your articles should be relevant to the visitors and must be appealing so that you are able to lure the visitors into paying for your website which will help to increase customer growth and outreach.
The paragraphs should not be humongous, and the flow of the material should be smooth. Your focus should be on gaining customer attention.
It has been noticed that wordy and lengthy articles tend to divert the reader’s attention. So the material should be eye-catchy.
In simpler words, fresh and updated content will help in SEO.
Secondly, you should regularly check for broken links. You may put a link on your website and after some time that link might not work due to some malfunction.
The above problem can also occur when the site updates and URL changes. Hence, make sure that your site has a valid link.
Depending too much on SEO Firms
To improve SEO ratings, the website owners may hire online firms that specialize in Search Engine Optimization. Basically what they do is keep your website up to date so that you have an impressive rating.
It has been seen observed in many cases, that these firms tend to use tactics that may not be acceptable to SEO. This can, in turn, lead to your website being banned from major search engines. Some of these common tactics are hidden links, doorway pages, and sneaky scripts.
Hence, it is a must to keep a proper check on the day-to-day workings of these firms. Blindly trusting these firms can lead to potential damage to your website’s reputation. Therefore, always ensure that the work you paid them to do is done along with following the proper SEO guidelines.
Optimizing Keywords and Meta Descriptions
The importance of keywords in your website is immense. Any search performed independently on words are called keywords. Therefore, include keywords in your content that help search engines find your website.
Keyword stuffing is a blunder that involves stuffing too many related or unrelated words on your website. This practice is dubbed unethical by SEO.
Just like overstuffing of keywords in your text body, the addition of many keywords in your Meta descriptions can also lead to unforeseen circumstances.
Meta descriptions tend to divert the attention towards your website.
Remember, Google will rank you as per people viewing your result as the most relevant for their query.
It is extremely important to keep in mind that your website is analyzed continually through sophisticated algorithms, and any attempt to go down the road not to be followed can be fatal for your website.
Updating your Website Design
Another thing that needs to be taken care of is your website design. Like marketing and content, website design is of equal importance.
Nobody likes websites with a poor user interface(UI). Difficult navigation can never hold the audience’s attention. Also, the use of colors that are bland and boring will surely make your visitor press the cross button.
All these actions will make the customers go in reverse gear even if your content is top-notch.
It should also be kept in mind that almost 97% of the population are mobile users. Hence, mobile-friendly web design for devices for iPhones, iPads and Android phones should be taken into consideration.
If your website can work on a small screen, you are in for a bigger candy.
Keep your Audience informed
Irrespective of what your website talks about, the audience always needs to be updated. Therefore, the content should also be updated regularly along with links to different sites that can increase traffic on your website.
If the page starts posting irrelevant content or the content becomes monotonous and also if you begin posting extraneous pieces of information on your website, the audience will start unfollowing you and your website.
Hence, create compelling new content to stack on to your old articles. Include new resources keeping in mind the importance of multimedia. The more the photos speak to the audience, the more the traffic it attracts.
The content should not only be fresh but should also be up to date with the most recent and critical information.
Keeping your website up to date is one of the most important ways to generate revenue in your business.
Know about your Backlink profile
Your website is known for its rankings. Google uses backlinks as its reputation tool. Nobody wants their website to be associated with a spammy one.
Also, if at all, Google traces your site back from any mischievous behavior, you are surely going to be penalized. This penalty comes in the form of lower rankings and minimal search visibility.
Hence, list out all the backlinks on your website and then disavow them. It helps to tell Google that you are not related to them in any way, and will protect your website’s honor.
Loading Speed of your Website
Of course, low internet speed is a big bummer, but what if you try opening a site and it takes 50 seconds to open? No one will wait for such a long for the website to load and will exit.
Keeping a check on the loading speed of your website should be at the top of your checklist because as time progresses, your site takes more and more time to load.
Just like your phone that starts hanging when it is overloaded, the website also starts working slowly when there is a lot of unnecessary data present on it.
The most important reason for low speed are bulky images that should be compressed and redundant code and data on your site should be deleted.
So next time someone opens your website, make sure it begins within a blink of an eye.
We have pretty much covered all the points that are necessary for raising traffic on your website. If you take care of all the issues mentioned earlier, your SEO ranking will undoubtedly go high.
One more crucial aspect is the amount of interval that should be there between two SEO checks. As our society progresses, the world updates every second.
Hence, an SEO check every five months is necessary to keep your website rating high.
Apart from this, SEO checks tend to save you from any Google penalties if you are on course, to be hit by one.
The word “Latest” seems to inspire every inch of our society, so why should your website be stale.
Always try to focus on your site’s updates. Google’s bots prefer sites that are regularly updated. You can do the same for News Websites.
Keeping a website’s SEO checkup will always be a plus for you.