If you happen to be a Digital Marketing enthusiast, you must have gone through thousands of articles related to Search Engine Optimization on several websites.
While some sites consistently give you the same old tricks, a few others come up with some insightful tricks to grow your business.
However, you will find very few numbers of websites that manage to talk about the importance of press release on SEO. Therefore, through this article, we have decided to enlighten you about this rather old but extremely useful trick of Press Release on SEO.
What is Press Release?
For those of you who do not know what press release is, let us start with a simple introduction. A press release is a short and exciting news story written by a professional to target the different members of media.
One thing that you must have noticed here is the use of the word “professional”. This is done to signify the importance of professionalism in a press release.
When you are thinking of targeting media people, the article expected to be professional enough because media professionals have a history of experience in their field.
You should start the article with a standard format. You should start with the name, followed by the contact details like phone number and email id of the person that wrote the release. Then comes the most crucial part, the heading with a one-line summary of the article below it. You should also mention your location and date in the first paragraph.
The most effective way to end it would be with a short description of the company.
Therefore, in all press releases, write about new products or services of the company in a professional and well-structured way to press review sites.
If it can gather attention, it is sent to various members of the media including some of the well-known news giants.
To be effective, the press release should be informative, confident, factual and optimized with keywords to grab attention and generate interest in the readers.
Let us now move forward and throw some light on the impact of press releases on the SEO.
We all know that if Press Release is used properly, it can boost your brand productivity and escalate your popularity.
We have summarized some of the essential tips in the following list:
You all must be familiar with the effects of backlinks on your website. Though they form the crux of your SEO score, the road to getting them is filled with boulders.
Gaining trust is very important is that is why backlinks are so challenging to get. They are linked to the authenticity of your brand. Though it is a tricky and tedious task, the results are overwhelming.
If news publishers acknowledge you and start talking about you not only will you get the backlinks from their sites but also the backlinks from some of the popular news editors who will read about you.
Moreover, the press releases not only start a chain reaction of the backlinks but also escalates your likes and shares on social media websites.
Imagine a person watching the news comes across the ad about your website. He will want to take a look at your site quickly. It popularizes you by building trust in people.
We have emphasized a lot on the format of the press release and the professionalism involved in writing it. There is a reason for that.
We know that there are thousands of press releases every day, and if you want to stand out among them with the content, the format should be accurate.
The truth is that you only need to pay one reporter, and after that, the chain will keep on continuing. Focus on getting the attention of a reporter of a renowned newspaper, and it will do the trick.
Also, this does not necessarily involve using press release platforms. You may also email the reporters individually to grab their attention.
Remember that the journalists are always in search of a fresh and exciting topic to write about. So when you take out time to connect with them directly, you are getting their attention.
Just focus on the content and do not deviate from the topic. The rest will be fine.
Improves Online Image
It is always important to keep an eye on the reports you are receiving. It is not only applicable to the positive reviews that you get but also to the negative ones.
Most importantly, the negative ones are more important and should be dealt with carefulness, else they will screw you and bad mouth your entire brand.
It has been told continuously always to appreciate a person who gives you positive feedback and always reply in a professional manner to someone with a bad review about you rather than being sissy about it.
Press releases tend to be one of the most crucial platforms at which you can straighten out any bad review about you.
If you care to straighten the lousy reputation, people will consider it as a positive sign and praise you for it. This will also lead to an increase in productivity.
Press releases serve to grab attention indirectly. You know that the press releases appear in the news section and not in the search engine result pages (SERPs). So chances of providing a direct value are quite less.
The only way we get attention through press releases is when it appears in the news and drives traffic to your website. This is what is termed as indirect attention.
This can be a gold mine for you. If your press release is attention-grabbing, then there is a high chance that the media will pick it up and publish it, thereby gaining your visibility.
Your website is now mentioned and cited, hence reaching millions.
Reduces Marketing Cost
This is one very major advantage of using a press release. A lot of money is spent on online marketing activities to promote brands. If you get the press release section right, a lot of money can be saved.
As press releases are very much cost-effective, they should definitely be given a chance.
Long Term Benefit
Unlike the other marketing strategies that tend to lose their effect in the long run, these press releases serve you the long term benefits.
When you get a backup from a popular news source, their positive effects tend to remain in the long run. It requires a rigorous amount of hard work and time to enjoy its benefits and being patient is the key.
Now that we have discussed with you the impact of press releases on the SEO, you might be wondering why people do not encourage it so much. Well, the answer is quite simple.
As the digital marketing world grows, it carries with itself some of the adverse side effects also. One of them is termed as Spamming. You will be getting hundreds of spam messages, calls and emails monthly.
As the complexity in the system reduces it get much more prone to be used for wrong deeds.
Lately, many people are facing this situation. Lots of cases of fraud are registered every day. We discussed a lot about building trust in the above article.
This is the main reason that people do not trust the online iffy diffies.
Like the people, the journalists and editors are also spammed daily. This leads to their filtering the press releases ultimately leading to the loss of valuable information from the press releases.
This, therefore, makes the SEO less effective and does not give very fruitful results. This is the primary reason why people have stopped using this technique.
Though many people and channels prefer press releases, to be on the safe side, you must also be aware of its consequences.
Please share your thoughts in the comment box below.