You are at the end of 2019 now, and you already know SEO is the only way that can keep you ahead in the ‘ROI Game’.
However, still, most of the webmasters think that throwing some keywords can rank your website on the top of the SERPs.
But let me tell you the truth…
You should forget about these old school tactics. Yes, it is true.
“The lifetime of any strategy could last years or just weeks.”
Apart from niches like print advertising, copy-writing, etc., SEO is an ever-emerging entity that is always changing.
The competition on the search engines is growing stiffer and Google has recently updated its algorithm which introduced some important changes to the search engine results and made it very difficult for websites to rank on Google with a low optimization score.
So, if you want to achieve a powerful online presence by ranking well on your targeted keywords, then probably you will need the help of an SEO Professional.
Here are the 8 reasons why you should leave your SEO to professionals:-
1. SEO is never being so easy as you think
You read a few articles related to the On-page and off-page SEO and decided at the moment that you can do it yourself.
And boom Google will rank your website on the top of the search results.
Yes! In real-world it is impossible. Literally, an SEO strategy covers a lot of work to do. SEO revolves around 200 plus ranking factors to rank on the top of the results of the millions.
Including content optimization, proper link building, and user experience. Also, some of the latest known rank factors like RankBrain and social authority.
And do not forget about local SEO efforts. An SEO professional can definitely help you to cover all of these ranking factors.
2. SEO is an ever-emerging marketing strategy and it keeps changing
Finally, if you think those few articles can help you to become an overnight SEO expert then you should be known about the fact that SEO is emerging and it keeps changing,
And I mentioned it earlier – “The lifetime of any strategy could last years or just weeks.”
Google regularly updates its algorithm whether it is big or any small algorithm update. And sometimes they never tell you about the changes they are going to make.
Rankbrain is one of the top-ranking factors and Google was not ready to tell a single word to marketers about it for months.
As a business owner or an online marketer, you never have the time to spot, consider and optimize for every change Google introduces. It’s an SEO professionals’ duty to look out for it and plan a strategy to optimize the asset under the update’s guideline.
3. A single inaccuracy can hurt your website SEO
Let assume you are doing it all yourself and getting good results. (It’s only an assumption.)
And one fine day you discover a new tactic which you applied on your website without a single thought.
Holy crap! That tactic burst your hard work in a matter of time instead of boosting your performance
Yes! Some tactics can literally hurt your SEO or sometimes can get you to penalize.
A few years back one of my clients received this.
Some tactics which can hinder your SEO:-
- Artificial backlinks
- Keyword stuffing
- Implementing unrelated keywords
- Duplicating content
- Buying links
- Scholarship link tactic
An SEO professional know-how to tackle these bad tactics and help you to recover from the penalties as I did for my client.
4. Having the right tool at the right time
Reading articles or books can help you to prepare a successful SEO plan. But in the world which businessman have the right time and knowledge to know about the tools or resources which can help to rank your website.
And if you have somehow then you can’t make a decision which to buy or which can fit in your budget.
Modern analytics tools can offer you features that Google Analytics can’t provide.
Tools like Ahrefs, SEMrush can offer you a lot of handy features but it needs time to learn how to use them and implement them in your SEO.
An SEO professional has years of experience and can definitely help you to choose the right tool for your website’s SEO and help you to SAVE you a lot of money.
5. Reading analytics and improve user experience.
Google gives you some amazing tools like Google Analytics and Google Search Console for free.
They help you to find out which keywords, landing page or placement are driving results for your website and which are not.
This data is amazing because it helps you to improve your strategy and get the most out of it.
But these tools are complicated.
Seeing on the analytics of your website never gives you a clear portrait of what it means to your SEO and how you can improve it. Just take a note on a high bounce rate, you can see it clearly in your Google Analytics but it is hard for you to identify how you can improve it.
SEO professional can definitely help you in this case because he understands the data and know-how to optimize your landing page to reduce the bounce rate to build a powerful online presence.
6. Keeping track of your competitors
From the beginning, competitor analysis was always a major part of your SEO strategy. An SEO professional can help you to track your competitors to take a picture of their smart moves, find new backlink opportunity and give your users something better than what your competitor is offering.
These pictures can also improve your other business efforts.
Having a clear picture of your competitor’s strategy – can work to your advantage in creating a unique selling proposition, decide which audience to target, reveal new content ideas and more.
7. SEO has significant ROI potential
There’s no secret that SEO offers unique possibilities to boost your ROI.
Apart from any other marketing or advertising strategy SEO target audience who are actively looking for the products or services that you offer.
Even paid advertising needs significant investment to drive results where SEO professionals can do it for you in a very affordable investment. Also, they can drive results that paid advertising or email marketing can never do it for you like increasing brand visibility, building authority and good search presence.
Just hire a professional who knows what audience your business needs and offer you an SEO strategy that can boost your ROI.
8. They can introduce you to new business opportunities
An SEO professional will always discover and leverage new business opportunities.
By offering quality SEO services, they can help you to turn your business into a brand. And we know better a brand can recognize by people, the more opportunities will be there on your door. So, invest wisely and hire a professional that can give you most of it from your investments.
Know any other reason why you should leave your SEO to professionals? Comment below in the comments box and let us know.